A H Beaumont's seafront plans

Beaumont’s signature and the date

Before the war messed up his plans Alexander Beaumont had big ideas for the seafront. I have been lucky to have been passed some copies of these plans.

In 1939 he had plans drawn up for his pleasure gardens. One of them shows weather shelters. Another shows a Casino Cafe to the east of the Casino. There is a children’s speedway, skating rink and boating pool. Some of which had already came to fruition.

Holiday camp plans from 1946 Click to enlarge

Then after the war he had plans for a holiday camp on the land at the back of the site right up to Atherstone. The camp was to have badminton and tennis courts, a swimming pool, bowling and a cinema, a dining hall and solarium. This never took off why I do not know. Did anyone heard about it at the time?

Lots of things did happen of course as it was a very successful area for many years. But it is interesting to see what might have been.

You can read Clary Swann’s memories of the Casino here.

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